Email marketing is considered to be one of the most useful channels for engaging your audience, promoting brand awareness, and increasing engagement. But truly, the power of a campaign is in its presentation. This is where email marketing templates become relevant.
Well-designed email marketing templates will help you get things done quicker and will aid in creating an appearance of consistency, structure, and attractiveness across all your messages. Whether you are sending invitations for a promotional offer, newsletters, or just nurturing leads, the right template makes all the difference.
I will discuss some of the best free and paid email marketing templates you can use, along with a few useful platforms that provide good templates and tools meant primarily for the Indian market.
Why Use Email Marketing Templates?
Here’s why thousands of marketers trust email marketing templates for their campaigns:
- Professional layout: Templates provide you with a readymade structure already artistically designed to give your message a polished and clean look.
- Consistency: This will help you keep a uniform look over the colours, fonts, and tone of your emails within the branding.
- Time-saving: No need to start from scratch for every occasion.
- Responsive design: Most templates will be mobile-friendly and adaptable to different screen sizes.
Best Free Email Marketing Templates
Let’s begin with the free options. These templates are ideal for startups, small businesses, and anyone testing out email marketing for the first time.
1. Mailchimp Free Templates
- Bringing you Drag and Drop Editor with Spellbinding Readymade Templates
- You Choose, Resize and Add Images, Text Blocks, and Buttons.
- User-Friendly Designs Designed to Be Mobile and Show Preview.
2. HubSpot Email Templates
- Absolutely free of restrictions on HubSpot’s CRM.
- This template collection includes layouts for newsletters, event promotions, and announcements.
- It is good for B2B communications because it has a clean, modern touch.
3. Moonsend Free Templates
- Offers industry-specific template solutions.
- Best suited for e-commerce, travel or hospitality brands.
- Templates are editable, whereby dynamic content blocks are supported.
4. Sender.net Templates
- With free plans come responsive email marketing templates at their disposal.
- Uncluttered and simple designs suitable for product launches and updates.
- Easily integrated with eCommerce platforms.
Best Paid Email Marketing Templates
If you’re looking for more customization, exclusive layouts, or premium features, these paid tools are worth considering.
1. The Connect More
- A wideA wide range of readymade email marketing templates is is suitable for Indian businesses.
- Templates have been designed for promotional emails, transactional updates, newsletters, and festive campaigns.
- Comes with an easy-to-use editor, drag-and-drop layout control, and mobile responsiveness.
- Affordable pricing plans for growing businesses are available with support for multiple languages.
2. ThemeForest (Envato Market)
- Thousands of high-quality email marketing templates are available.
- You can browse through sections based on industry, layout style, or campaign purpose.
- The templates are available for one-time purchase or in bundles.
3. Bee Pro
- Provides viewers with professionally designed templates and tools for team collaboration.
- Perfect for agencies that are managing many client campaigns.
- Internal testing allows for the previewing of emails on different devices.
4. Stripo
- The paid version of the software offers premium designs along with AMP support and integrations.
- Allows exporting to over 70 ESPs, including Mailchimp and GetResponse.
- Drag-and-drop customization or HTML options.
5. Klaviyo Template Library
- Designed for e-commerce companies.
- A subscription plan gives access to more sophisticated personalization and branded templates.
- Syncs with customer data for behaviour-based email flows.
Best Email Marketing Tools for the Indian Market
When selecting a tool to work with these templates, it’s important to choose one that fits your audience and provides local support. Here’s a quick comparison of the top platforms you can use in India:
1. The Connect More
- Made and adapted, especially for Indian businesses with requirements in the local market.
- Provides customizable templates for engaging email marketing.
- Economical subscriptions for startups, SMEs, and big enterprises.
- Local language support with great delivery of messages across Indian ISPs.
2. Zoho Campaigns
- The program has been integrated with Zoho CRM.
- Indian support and pricing options are available.
- The template library is nice, even if design customization is highly limited for lower tiers.
3. Mailchimp India
- Styled with indigenous pricing, recognized globally.
- A favourite of Indian creators and startups.
- Strong editor and ready-built email marketing templates.
4. Sendinblue
- Campaigns are offered for WhatsApp, SMS, and email from a single platform.
- Multi-language templates with billing options in INR.
- Best suited for transactional and promotional emailing.
Tips for Choosing the Right Email Template
Here are some quick tips for choosing an email template, depending on your audience, the content to be sent, and even branding:
- Know your purpose: Newsletter? Promotion? Welcome, email? Choose a layout that fits the goal.
- Be true to your brand: Choose templates that can be easily customized for the brand based on logo, colours, and font.
- Host Responsiveness: Your template must be perfectly viewed on mobile and desktop.
- Test email before sending: Always send test emails to check how they will appear in different inboxes.
Final Thoughts
The best email campaign design makes the perfect foundation for a good email campaign. Whether free or premium, the fabulous email design templates can make the most impact on your message and keep subscribers glued to it.
If you are based in India, The Connect More is an excellent option. You can enjoy customizable templates with local support and an easy-to-use platform for building and managing your email campaigns effortlessly.
